| play value A well-made, open-ended toy will grow with your child, serving one purpose at first, then another as your child grows and changes. Playthings that have few adult-prescribed uses, and rely on your child's imagination instead, are known as open-ended toys. A few thoughtfully chosen open-ended toys will likely have more play value than a room full of "advanced, educational" toys. quality Only toys that are finely crafted and durable can last through years of play and fulfill the ideal of play value. We make sure that what we present has that endurance. Simplicity and beauty are also important. When a toy appeals to all the senses, it is that much more valuable and that much less likely to be tossed aside. The materials used to make our toys are safe, natural and nontoxic. integrity You will find no toys here from questionable labor sources or companies with poor environmental records. The people who make our toys are paid true living wages and are able to support themselves and their families with their skills. The cost reflects this, and the true value lies in the lasting quality, durability, and fun of the product. impact Choosing wood over plastic is not only an aesthetic decision. The more we learn about the effects of long-term exposure to plastic byproducts, the more it reinforces that we need to make other choices. To keep it simple, we avoid the use of plastics any time a reasonable alternative exists. We support reforestation projects, and many of our toy makers are actively involved in replanting what they harvest. The Playstore is located in Palo Alto, California at 508 University Avenue. Stop in if you are in the area, or call us toll-free at 1-877-876-1111. We are open Tuesday through Saturday 10:30AM to 5:30PM and on Sunday from 1 to 5PM. | 
